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45th Annual · Year of the Ram

UNDERSTANDING LUNAR NEW YEAR (CHINESE NEW YEAR)

A story of endurance, gratitude and fresh beginnings — celebrated by over two billion people worldwide.

01 · The Origins

A GLOBAL CELEBRATION, ROOTED IN THE STARS

Lunar New Year — widely known in the U.S. as Chinese New Year, and referred to as the Spring Festival (Chūnjié in Mandarin), Tết in Vietnamese, or Seollal in Korean — is one of the most culturally significant and widely observed celebrations in the world. Marked by over two billion people across the globe, it represents a period of astronomical transition, ancestral reverence, family reunification, and the hopeful arrival of spring.

Unlike the Gregorian New Year on January 1st, which marks a fixed calendar date, Lunar New Year is linked to the cycles of the moon and the sun. It begins on the second new moon following the winter solstice — typically falling between January 21 and February 20 — and spans 15 days of festivities, culminating in the visual spectacle of the Lantern Festival.

At its heart, Lunar New Year is a narrative of endurance, gratitude, and fresh beginnings — an opportunity to shed the misfortunes of the past year and welcome prosperity, health, and happiness into the year ahead.

The Lunisolar Calendar

The traditional East Asian calendar is not strictly lunar — it is lunisolar. Months are calculated by the phases of the moon, while an intercalary (leap) month is added roughly every three years to keep the calendar synchronized with the solar seasons, since 12 lunar cycles fall about 11 days short of a solar year. This solar adjustment was historically essential for agricultural societies, allowing farmers to align planting and harvest with precision.

Central to Lunar New Year lore is the Chinese Zodiac (Shēngxiào), a 12-year repeating cycle of animals paired with the Five Elements — Wood, Fire, Earth, Metal, Water — to form a grand 60-year sexagenary cycle. According to popular legend, the order of the zodiac was determined by “The Great Race,” a competition hosted by the Jade Emperor in which the animals crossed a rapid river using their distinct cleverness, strength, or agility.

The Myth of the Nian

The most enduring origin legend is that of the Nian (年), a terrifying mythical beast said to emerge from the mountains or ocean at the end of winter to devour crops, livestock, and villagers.

Villagers eventually discovered the creature’s three vulnerabilities: a fear of the color red, an aversion to bright lights, and a terror of loud noises. Families hung red paper decorations, lit lanterns, and beat drums while burning bamboo — the predecessor to modern firecrackers. When morning arrived and the beast was warded off, people greeted one another with expressions of survival and victory, giving rise to the phrase Guò Nián (过年), “passing” or “overcoming the Nian.”

A Brief Historical Timeline
01
Shang Dynasty · c. 1600–1046 BCE

Ancestral Rites

Early agricultural societies held ceremonial worship at the end of the harvest season to honor ancestors, give thanks to the gods of heaven and earth, and pray for bountiful crops ahead.

02
Han Dynasty · 202 BCE–220 CE

Calendar Standardization

Emperor Wu of Han formally standardized the calendar, establishing the first month of the lunar year as the official start of spring and setting the framework for the modern holiday.

03
Tang & Song Dynasties · 618–1279 CE

Cultural Golden Age

The holiday shifted from a solemn religious ritual into a social celebration — firecrackers, night markets, dragon dances, and public lantern exhibitions became widespread.

04
Modern & Diaspora Era · 20th–21st Century

A Global Heritage

Lunar New Year expanded globally with the Asian diaspora. Today, major metropolitan centers worldwide hold massive public parades, night markets, and expos celebrating cross-cultural Asian heritage.

02 · Traditions & Culture

RITUALS, SYMBOLS & MEANING

Every action taken during Lunar New Year carries intentional symbolism aimed at attracting good fortune and expelling misfortune.

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Preparation & Purification (Sǎodí)
Days before the New Year, families thoroughly clean their homes to sweep away bad luck accrued over the past 12 months. Once the New Year arrives, brooms are stored away — sweeping on New Year’s Day is believed to sweep away newly arrived good luck.
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The Reunion Dinner (Nián Yè Fàn)
Held on New Year’s Eve, the reunion dinner is the most important meal of the year, with family traveling long distances to gather. The menu features auspicious foods chosen for wordplay and symbolism: whole fish for surplus, dumplings shaped like gold ingots for wealth, golden spring rolls, rice cakes for growth, and mandarins for luck.
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Red Envelopes (Hongbao / Lì Xì)
Elders and married adults pass red envelopes containing monetary gifts to children and unmarried younger relatives. Red represents good fortune, vitality, and protection from evil spirits — recipients receive the envelope with both hands and refrain from opening it in front of the giver.
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Lion & Dragon Dances
Lion dances (Shīwǔ) and dragon dances (Lóngwǔ) are performed to gongs, cymbals, and drums. The lion plucks greens placed outside storefronts to bring luck to business owners; dragons, propelled by teams holding poles, symbolize wisdom, power, and dignity.
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A Living, Global Tradition
In modern multicultural societies, Lunar New Year has expanded beyond ethnic boundaries, serving as a bridge for cultural exchange — bringing communities together around shared human values of family, hope, reflection, and unity.
03 · 2027 Zodiac Spotlight

THE YEAR OF THE RAM

The Lunar New Year in 2027 marks the arrival of the Year of the Ram — frequently referred to interchangeably as the Year of the Goat or Sheep. In Chinese culture, the character Yáng (羊) encompasses all caprine animals, making the Ram, Goat, and Sheep symbolic equivalents within the zodiac.

Start Date
Saturday, February 6, 2027
End Date
January 25, 2028
Element
Yin Fire · Ding Wei (丁未)

What the Fire Ram Represents

Because the Chinese calendar operates on a 60-year sexagenary cycle combining the 12 zodiac animals with the 5 fundamental elements, 2027 brings the rare return of the Fire Ram — last seen in 1967. The Ram is traditionally viewed as the gentlest, most artistic sign in the zodiac, embodying harmony, empathy, craftsmanship, and quiet resilience.

The Yin Fire element of 2027 adds warmth, passion, emotional intuition, and heightened self-expression. Unlike aggressive “Yang Fire” years, Yin Fire is compared to a flickering candle or hearth — shining a light on inner healing, diplomatic connections, artistic pursuits, and home life.

Important Tidbits for 2027

The Ben Ming Nian Effect

Anyone born in a Ram/Goat year (1955, 1967, 1979, 1991, 2003, 2015) enters their zodiac birth year. In Chinese tradition your own birth sign year can bring unexpected life shifts — wearing red cords or accessories throughout 2027 is the standard protective remedy for good fortune.

Auspicious Colors

Deep red, gold, salmon, and warm earth tones complement the Fire-and-Earth dynamic of the year.

Compatible Signs

The Ram’s gentleness pairs harmoniously with the Rabbit, Pig, and Horse.

04 · The Chinese Zodiac

THE 12 SIGNS

According to legend, the order of the zodiac was set by the Jade Emperor’s Great Race across a rushing river. Tap a sign to learn its story, its personality, and who it gets along with best.

🐀 Rat 鼠 Shǔ
Birth Years1936, 1948, 1960, 1972, 1984, 1996, 2008, 2020, 2032
ElementWater
Yin / YangYang
Auspicious DirectionsSoutheast, Northeast
Symbolism & Origins

The Rat holds the ultimate place of honor as the very first animal in the 12-year zodiac cycle. According to legend, when the Jade Emperor announced “The Great Race” to establish the order of the calendar, the Rat knew it could not outrun or outswim the larger, stronger animals. Showing remarkable resourcefulness, the clever Rat convinced the hardworking Ox to carry it across the rushing river. Just as the Ox was about to step onto the bank to claim victory, the Rat leaped off the Ox’s head and landed first across the finish line. Because of this story, the Rat eternally symbolizes extreme intelligence, quick-thinking, adaptability, and sharp ambition.

Personality

In traditional East Asian astrology, the Rat is deeply revered as a symbol of wealth, surplus, and acute survival instinct. People born under the sign of the Rat are naturally charming, persuasive, and socially perceptive, with an exceptional ability to spot emerging opportunities before others do. Rats are notoriously thrifty and excellent with personal finances, though their intense drive to secure safety can sometimes manifest as perfectionism or stubbornness. In relationships, Rats are fiercely protective and extraordinarily generous toward those within their inner circle.

Best Matches

Dragon, Monkey, Ox. The Dragon’s grand ambition complements the Rat’s practical execution, while the Monkey shares the Rat’s sharp intellect. The Ox provides an unshakable emotional foundation.

Challenging Match

Horse. The energetic, independent nature of the Horse clashes directly with the Rat’s need for calculation and structured security.

🐂 Ox 牛 Niú
Birth Years1937, 1949, 1961, 1973, 1985, 1997, 2009, 2021, 2033
ElementEarth
Yin / YangYin
Auspicious DirectionsNorth, South
Symbolism & Origins

The Ox is the undisputed anchor of traditional agrarian life across East Asia, its strength and unyielding labor powering the plow through rice paddies and wheat fields for thousands of years. In zodiac mythology, the Ox earned second place in the Great Race through sheer stamina and quiet persistence. Despite being tricked out of first place by the Rat, the Ox accepted second place without complaint, solidifying its reputation as a selfless, reliable, and noble creature that builds prosperity through honest, hard labor.

Personality

The Ox represents dependability, duty, endurance, and quiet strength. Individuals born under the sign of the Ox are methodical, grounded, and intensely principled, building success brick by brick through disciplined effort rather than flash or shortcuts — often the rock their family or organization turns to in a crisis. Their steadiness can cross into rigid stubbornness, and once an Ox forms a conviction, changing their mind is virtually impossible. Despite their quiet demeanor, if pushed beyond their emotional limits, an Ox can unleash a rare, explosive temper.

Best Matches

Snake, Rooster, Rat. The Snake brings intellectual depth that respects the Ox’s stability, while the organized Rooster aligns with the Ox’s work ethic. The Rat provides a playful, clever counterpart.

Challenging Match

Goat (Ram). The sensitive, artistic Goat can perceive the Ox as overly pragmatic, leading to mutual misunderstandings over lifestyle and priorities.

🐅 Tiger 虎 Hǔ
Birth Years1938, 1950, 1962, 1974, 1986, 1998, 2010, 2022, 2034
ElementWood
Yin / YangYang
Auspicious DirectionsEast, Southeast, South
Symbolism & Origins

In Chinese culture, the Tiger — not the Lion — is universally crowned the King of All Beasts (Bǎi Shòu Zhī Wáng); the natural markings on a tiger’s forehead closely resemble the Chinese character for king (王), cementing its royal status. In the Great Race, the Tiger fought fiercely against the heavy river currents to land third. In folklore, the Tiger is viewed as a supreme guardian spirit capable of dispelling evil forces, illness, and bad luck — red tiger imagery is routinely painted on house gates or sewn onto children’s shoes for spiritual protection.

Personality

The Tiger embodies courage, passion, magnetic charisma, and intense personal freedom. Tigers are born leaders who command attention the moment they step into a room, driven by a powerful sense of justice and an adventurous spirit that makes them bold entrepreneurs and trailblazers. The same fiery energy that makes Tigers inspiring can also make them unpredictable and short-tempered — they hate being micro-managed and act on strong emotional impulses. In love and friendship, they are deeply affectionate and protective, though they need a partner who respects their independence.

Best Matches

Horse, Dog, Pig. The Horse shares the Tiger’s love for freedom, while the loyal Dog offers grounding devotion. The diplomatic Pig balances the Tiger’s intensity.

Challenging Match

Monkey. The Monkey’s playful, mischievous nature can irritate the serious, proud Tiger, creating power struggles.

🐇 Rabbit 兔 Tù
Birth Years1939, 1951, 1963, 1975, 1987, 1999, 2011, 2023, 2035
ElementWood
Yin / YangYin
Auspicious DirectionsEast, Southeast, South
Symbolism & Origins

The Rabbit occupies a sacred position in East Asian mythology, directly connected to the Moon — in Chinese folklore, the Jade Rabbit lives on the moon alongside the Moon Goddess Chang’e, pounding the elixir of immortality. During the Great Race, the small Rabbit crossed the wide river by hopping across floating logs and stepping stones; when it slipped, a gust of wind sent by the compassionate Dragon floated it safely to the bank for fourth place. The Rabbit symbolizes grace, longevity, peace, and quiet cunning. (Note: in the Vietnamese Zodiac, the Rabbit is replaced by the Cat, sharing similar traits of elegance and grace.)

Personality

The Rabbit is the diplomat and aesthetician of the zodiac — gentle, refined, artistic, and driven by a desire for harmony, going to great lengths to keep home and work life serene and beautiful. Beneath a soft, polite exterior lies a remarkably astute mind: Rabbits are cautious observers with excellent taste and emotional intelligence. Their extreme aversion to confrontation can sometimes lead to secretiveness or indecisiveness when life becomes chaotic, so they protect their emotional peace fiercely.

Best Matches

Goat (Ram), Pig, Dog. The Goat and Pig share the Rabbit’s love for art, comfort, and peace. The Dog provides a protective shield that lets the Rabbit feel secure.

Challenging Match

Rooster. The blunt, overly critical nature of the Rooster directly collides with the Rabbit’s sensitive, harmony-seeking disposition.

🐉 Dragon 龙 Lóng
Birth Years1940, 1952, 1964, 1976, 1988, 2000, 2012, 2024, 2036
ElementEarth
Yin / YangYang
Auspicious DirectionsWest, North, Northwest
Symbolism & Origins

The Dragon is unique among the 12 zodiac animals as the only mythical creature. Unlike the fire-breathing monsters of Western folklore, the Chinese Dragon is a benevolent, majestic deity associated with water, rainfall, clouds, and imperial authority — ancient emperors claimed divine legitimacy as its direct descendants. During the Great Race, the Dragon was easily the fastest flyer and fully expected to win, but paused to bring rain to a drought-stricken village and blew the struggling Rabbit safely ashore — landing fifth out of nobility and compassion.

Personality

The Dragon represents supreme vitality, ambition, good fortune, and magnetic power. Individuals born in Dragon years are visionary, charismatic, fearless, and brimming with energy, drawing people toward them and aiming for larger-than-life accomplishments — birth rates across Asian communities traditionally spike during Dragon years. Dragons speak their minds directly and possess immense pride, which can border on arrogance or impatience when things don’t align with their grand vision. Despite their demanding nature, Dragons are extraordinarily generous leaders.

Best Matches

Rat, Monkey, Rooster. The Rat’s shrewd execution supports the Dragon’s big dreams, while the clever Monkey keeps pace. The Rooster offers deep loyalty and mutual respect.

Challenging Match

Dog. The pragmatic, cautious Dog often questions the Dragon’s grand visions, creating friction between realism and idealism.

🐍 Snake 蛇 Shé
Birth Years1941, 1953, 1965, 1977, 1989, 2001, 2013, 2025, 2037
ElementFire
Yin / YangYin
Auspicious DirectionsNortheast, Southwest
Symbolism & Origins

Often called the “Little Dragon” (Xiǎo Lóng), the Snake shares much of the Dragon’s sacred status but operates with a quieter, internal energy — in creation myths, the mother goddess Nüwa is depicted with a human upper body and a serpent’s lower body. In the Great Race, the clever Snake, lacking the stamina to outrun the Horse, wrapped itself silently around the Horse’s hoof, then unravelled and startled it right at the riverbank to slither into sixth place just ahead.

Personality

The Snake represents wisdom, deep intuition, subtlety, and financial intelligence — achieving its goals through quiet strategy and keen observation rather than noise. People born under the Snake are deep thinkers who trust their inner gut feeling, with a natural sophistication and understated elegance. Snakes are masters of discretion, rarely revealing their full plans until the objective is secured, and are remarkably skilled with money. On the negative side, they can be suspicious, possessive, or cold when crossed — and will plan a strategic retaliation rather than an open fight if betrayed.

Best Matches

Ox, Rooster, Monkey. The Ox offers the physical stability the Snake craves, while the Rooster matches its sharp intellect. The Monkey shares a complex, intuitive bond.

Challenging Match

Pig. The honest, transparent Pig finds the Snake’s secretive nature unsettling, leading to a lack of emotional trust.

🐎 Horse 马 Mǎ
Birth Years1942, 1954, 1966, 1978, 1990, 2002, 2014, 2026, 2038
ElementFire
Yin / YangYang
Auspicious DirectionsSouthwest, Northwest
Symbolism & Origins

Throughout history the Horse was the primary engine of transportation, military power, and communication — a swift, powerful horse was prized by emperors and generals as an asset that could decide the fate of kingdoms. In zodiac lore, the Horse galloped a powerful race toward the finish, but was startled right at the line by the hidden Snake and recoiled slightly, securing seventh place. Symbolically, the Horse represents freedom, raw kinetic energy, speed, and boundless enthusiasm.

Personality

The Horse is the ultimate free spirit of the zodiac — energetic, independent, warm-hearted, and wildly enthusiastic, living life at full gallop and drawn to travel, physical activity, and social events where their vibrant personality can shine. Freedom is non-negotiable for a Horse: the moment they feel trapped by rigid routines or tedious desk jobs, their instinct is to break free and run. They’re headstrong and quick to fall in love, though their focus can shift just as quickly if a relationship becomes monotonous, and impatience is their primary challenge.

Best Matches

Tiger, Dog, Goat (Ram). The Tiger shares the Horse’s passion for adventure, while the loyal Dog provides grounding support. The gentle Goat acts as a calming anchor.

Challenging Match

Rat. The Rat’s cautious, budget-conscious mindset directly opposes the Horse’s spontaneous, big-spending lifestyle.

🐐 Goat / Ram / Sheep 羊 Yáng
Birth Years1943, 1955, 1967, 1979, 1991, 2003, 2015, 2027, 2039
ElementEarth
Yin / YangYin
Auspicious DirectionsNorth, Northwest
Symbolism & Origins

The character Yáng (羊) is the root component of several profoundly positive concepts in Chinese script — beauty, goodness, and harmony — and the animal represents peace, artistic grace, and social cohesion. During the Great Race, the Goat, Monkey, and Rooster demonstrated the ultimate example of teamwork: the Rooster spotted a raft, the Monkey cleared the river weeds, and the Goat used its balance to steer them safely across. Impressed by their collaborative spirit, the Emperor awarded the Goat eighth place as leader of the trio.

Personality

The Goat (often called the Ram or Sheep) is the heart, soul, and creative spirit of the zodiac — profoundly empathetic, gentle, creative, and intuitive, with a deep appreciation for the arts, music, nature, and comfortable home environments. Goats are natural caregivers who instinctively sense when others are suffering. While soft-spoken, they harbor immense quiet resilience — like mountain rams navigating treacherous cliffs — though their emotional sensitivity means harsh criticism or financial insecurity can easily overwhelm them, and they flourish best surrounded by loving family and supportive creative communities.

Best Matches

Rabbit, Pig, Horse. The Rabbit and Pig create an artistic, peaceful home life with the Goat, while the energetic Horse offers protective strength.

Challenging Match

Ox. The Ox’s pragmatic, black-and-white approach to life can feel unfeeling or overly rigid to the sensitive Goat.

🐒 Monkey 猴 Hóu
Birth Years1944, 1956, 1968, 1980, 1992, 2004, 2016, 2028, 2040
ElementMetal
Yin / YangYang
Auspicious DirectionsNorth, Northwest, West
Symbolism & Origins

The Monkey holds legendary status in Asian literature, most famously as Sun Wukong, the “Monkey King” of the classic novel Journey to the West — capable of transforming into 72 forms and representing supernatural ingenuity and unmatched problem-solving agility. In the Great Race, the Monkey worked alongside the Goat and Rooster, using its agility to untangle their raft from river weeds, securing ninth place.

Personality

The Monkey is the brilliant innovator, entertainer, and master strategist of the zodiac — possessing lightning-fast intellect, curiosity, and an uncanny ability to solve complex problems that leave others baffled. Fast learners with sharp wit and humor, Monkeys are captivating storytellers and magnetic social figures who can turn almost any situation to their advantage. Their extreme cleverness can degenerate into restlessness or arrogance, and they bore easily — but given meaningful, challenging goals, Monkeys achieve brilliant breakthroughs.

Best Matches

Rat, Dragon, Snake. The Rat and Dragon offer the scale and intellect to channel the Monkey’s ideas into real achievements. The Snake shares a deep, strategic connection.

Challenging Match

Tiger. The proud Tiger often takes the Monkey’s pranks and teasing as a direct challenge to its authority, leading to explosive conflict.

🐓 Rooster 鸡 Jī
Birth Years1945, 1957, 1969, 1981, 1993, 2005, 2017, 2029, 2041
ElementMetal
Yin / YangYin
Auspicious DirectionsWest, Southwest, Northeast
Symbolism & Origins

In ancient agrarian societies before mechanical clocks existed, the crowing of the Rooster at dawn awakened the world and heralded the sun, making it a universal symbol of punctuality, honesty, vigilance, and moral duty. During the Great Race, the observant Rooster spotted a raft stuck in the shore reeds, brought the Goat and Monkey aboard, and worked to keep the team focused, securing tenth place.

Personality

The Rooster is the perfectionist, organizer, and straight-shooter of the zodiac — exceptionally punctual, observant, and detail-oriented, taking immense pride in their appearance, career, and home environment. Roosters are fiercely honest and direct: you never have to guess where you stand with one. They’re masterful managers and planners who catch small mistakes everyone else misses, though their drive for perfection can make them overly critical, and they can become defensive when their meticulous methods are questioned. Underneath the polished exterior, Roosters are fiercely loyal protectors of their loved ones.

Best Matches

Ox, Snake, Dragon. The Ox and Snake respect the Rooster’s precision and work ethic. The Dragon admires the Rooster’s sharp style and unwavering loyalty.

Challenging Match

Rabbit. The blunt, critical communication style of the Rooster deeply wounds the peaceful, conflict-averse Rabbit.

🐕 Dog 狗 Gǒu
Birth Years1946, 1958, 1970, 1982, 1994, 2006, 2018, 2030, 2042
ElementEarth
Yin / YangYang
Auspicious DirectionsEast, Southeast, South
Symbolism & Origins

The Dog has stood alongside humanity as an indispensable companion, herd protector, and home guardian for millennia — in mythology, spiritual dogs guard the gates of the underworld and protect sacred temples. During the Great Race, the Dog was actually one of the fastest swimmers in the animal kingdom, but became distracted by the clean river water, splashing around and bathing far too long before finally crossing in eleventh place.

Personality

The Dog represents unyielding loyalty, justice, moral integrity, and unconditional devotion. People born under the Dog sign possess an innate sense of right and wrong and are deeply committed to fairness and protecting the underdog — if a friend or family member is in trouble, a Dog will drop everything to defend them. They value genuine human connection over shallow status and are exceptionally good listeners and trustworthy confidants. Their heightened sense of justice can make them hyper-vigilant or prone to anxiety, and they can harbor deep grudges against those who betray their trust — but once you earn a Dog’s loyalty, you have an ally for life.

Best Matches

Tiger, Horse, Rabbit. The Tiger and Horse share the Dog’s high moral drive and adventurous spirit. The Rabbit offers a tender, calming sanctuary.

Challenging Match

Dragon. The Dog views the grand, dramatic Dragon as overly self-centered, leading to fundamental clashes over motives and ethics.

🐖 Pig 猪 Zhū
Birth Years1947, 1959, 1971, 1983, 1995, 2007, 2019, 2031, 2043
ElementWater
Yin / YangYin
Auspicious DirectionsSoutheast, Northeast
Symbolism & Origins

The Pig completes the 12-animal zodiac cycle and is an absolute symbol of abundance, good fortune, and wealth — historically, a household that owned pigs was considered prosperous and well-fed. During the Great Race, the Pig started strong but grew drowsy after a feast halfway through the course and took a long nap, waking just in time to trot across the finish line in twelfth place. (Note: in the boar-inhabited mountainous regions of Japan, the sign is represented specifically by the Wild Boar.)

Personality

The Pig represents warmth, generosity, emotional tolerance, and the joy of living. Individuals born in Pig years are good-natured, gentle, and forgiving, with a deep love for fine food, comfort, and social gatherings — they accept people exactly as they are and don’t waste energy on petty drama or artificial posturing. Pigs work hard when focused on a goal and are generous to a fault, often giving freely of their time and energy to help anyone in need. Their trusting, honest nature can occasionally make them naive or vulnerable to more cunning signs, and their main life lesson is learning to set firm personal boundaries.

Best Matches

Goat (Ram), Rabbit, Tiger. The Goat and Rabbit share the Pig’s love for peace, art, and home comforts. The Tiger offers protective, passionate energy.

Challenging Match

Snake. The transparent, open-hearted Pig struggles to understand or trust the secretive, calculating nature of the Snake.

05 · Fun Facts

DID YOU KNOW?

🚄
The Largest Human Migration on Earth
Known in China as Chunyun, the 40-day travel period surrounding Lunar New Year is officially the largest recurring human migration on the planet — hundreds of millions travel by train, plane, and highway to return to their ancestral hometowns, with passenger trips topping 3 billion in peak years.
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Red Envelope Numerology
Hongbao traditions follow strict rules: cash gifts must be in even amounts (odd numbers are for funerals), amounts with the number 8 are luckiest (it sounds like “wealth”), amounts with the number 4 are a major taboo (it sounds like “death”), and bills must be brand-new and uncreased.
🚫
Taboos of the First Days
The first three days are governed by strict taboos meant to protect the year’s luck: no washing or cutting hair, no sharp objects like knives or scissors, no non-essential medicine or hospital visits, and no crying or arguing.
🎭
The Rise of “Rent-a-Partner”
The pressure to return home with a prospective spouse for the Reunion Dinner has created a modern phenomenon: single young adults hiring actors via specialized apps to accompany them home and satisfy demanding parents.
🎂
Renri — Humanity’s Birthday
According to ancient mythology, the goddess Nüwa created different creatures on consecutive days at the start of the world. On the 7th day she created humans — Renri is celebrated as the collective birthday of every human on Earth, marked in places like Singapore and Malaysia by tossing a raw fish salad (Yusheng) into the air while shouting wishes.
🎆
A World of Fireworks
The pyrotechnics set off during Lunar New Year represent the single largest concentration of consumer fireworks on Earth, historically creating noticeable spikes in air pollution across East Asia and prompting many megacities to shift toward controlled light shows and drone performances.
06 · Things To Do

EXPERIENCE IT AT THE EXPO

The traditions above come to life across all seven halls at Asian American Expo — from lion and dragon dance performances on our stages, to reunion-style feasts along the food street, to red-envelope giveaways and Lunar New Year market stalls. Plan your visit or check the full stage lineup to see it all in person.

07 · Frequently Asked Questions

LUNAR NEW YEAR (CHINESE NEW YEAR) FAQ

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Is Lunar New Year the same as Chinese New Year?
Yes. Lunar New Year and Chinese New Year refer to the same holiday — also called Chūnjié, or the Spring Festival, in Mandarin. "Chinese New Year" is the term most closely tied to the Han Chinese calendar, while "Lunar New Year" is the broader, pan-Asian term also used for Vietnamese Tết, Korean Seollal and other lunisolar celebrations. Asian American Expo celebrates the holiday under the inclusive Lunar New Year name while honoring all of these traditions together.
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What is the largest Lunar New Year celebration in America?
Asian American Expo, held every January at the Fairplex in Pomona, California, is The Largest Lunar New Year Celebration in America (Chinese New Year) — spanning 7 exhibition halls, 1,400+ vendors and 9 performance stages, and drawing 100,000+ attendees over a single weekend. Now in its 45th year (running since 1982), it's also Southern California's longest-running Lunar New Year festival.
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When is Lunar New Year (Chinese New Year) in 2027?
Lunar New Year 2027 falls on Saturday, February 6, 2027, ushering in the Year of the Fire Ram (Goat/Sheep). Asian American Expo celebrates the holiday the weekend before, January 16–17, 2027, timed to Martin Luther King Jr. weekend so more families can attend.
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What zodiac animal is 2027?
2027 is the Year of the Fire Ram, also called the Year of the Goat or Sheep depending on regional translation. It's associated with gentleness, creativity and harmony, and pairs well with the Rabbit, Pig and Horse.
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Where is Asian American Expo held?
Asian American Expo takes place at the Fairplex, 1101 W McKinley Ave, Pomona, CA — home of the Los Angeles County Fair — across seven exhibition halls totaling 1.2 million square feet.
🎉
What can visitors do at Asian American Expo?
Beyond shopping 1,400+ vendor booths, visitors can catch lion and dragon dance performances, K-pop dance covers and 52+ other acts across 9 stages, explore themed pavilions like ANIME Impulse, K-PLAY! FEST and the Collectors Expo, eat through a night-market-style food street, and enter the Red Envelope Giveaway for a chance at cash prizes.

CELEBRATE THE YEAR OF THE RAM WITH US

Join 100,000+ visitors at The Largest Lunar New Year Celebration in America — January 16–17, 2027 at the Fairplex.

🎟 Buy Tickets